Content Writing Prompt Examples

A comprehensive prompt for generating well-structured blog posts with SEO optimisation, engaging hooks, and clear takeaways.

Write a blog post on: [TOPIC]

Target reader: [DESCRIBE YOUR IDEAL READER AND THEIR PAIN POINT]
Primary keyword: [KEYWORD]
Secondary keywords: [2-3 KEYWORDS]
Target word count: [1,200-1,800 words]
Brand voice: [DESCRIBE YOUR VOICE — e.g., authoritative but approachable, data-driven, conversational]

Structure:
1. **Hook** (first paragraph): Start with a surprising statistic, a relatable problem, or a provocative question. Do NOT start with "In today's fast-paced world..." or any generic opening.

2. **Context**: Why this topic matters now. What has changed?

3. **Main content**: 4-5 sections with H2 headings, each covering a distinct angle:
   - Include specific examples, data points, or case studies
   - Use bullet points for lists of 3+ items
   - Include at least one "Pro tip" or "Common mistake" callout

4. **Practical takeaway**: What should the reader do after reading?

5. **Call to action**: [WHAT YOU WANT THE READER TO DO NEXT]

SEO requirements:
- Include primary keyword in H1, first paragraph, and 2-3 H2s naturally
- Meta description (under 155 characters)
- 3 internal link suggestions [to existing content]

Do NOT use: "In this article we will...", "Let's dive in", "Without further ado", or other filler phrases.

Creates engaging LinkedIn posts with hooks, storytelling, and professional insights that drive engagement and build thought leadership.

Write a LinkedIn post about: [TOPIC/EXPERIENCE/INSIGHT]

My role: [YOUR TITLE AND INDUSTRY]
Target audience: [WHO YOU WANT TO REACH]
Goal: [THOUGHT LEADERSHIP / ENGAGEMENT / DRIVE TRAFFIC / HIRING]

Post format: [STORY / LESSON LEARNED / DATA INSIGHT / CONTRARIAN TAKE / HOW-TO]

Guidelines:
1. **Hook** (first line): Must make people stop scrolling. Use a surprising number, bold claim, or relatable moment. This line appears above "...see more" so it must be compelling.

2. **Body**:
   - Keep paragraphs to 1-2 lines (LinkedIn is read on mobile)
   - Use line breaks between every paragraph
   - Include one specific example, number, or story
   - Build to an insight or lesson

3. **Engagement driver**: End with a question, invitation to share experiences, or actionable takeaway

4. **Length**: 150-250 words (enough for substance, not so long people scroll past)

5. **Hashtags**: 3-5 relevant hashtags at the end

Do NOT:
- Use corporate jargon or buzzwords
- Start with "I'm excited to announce..."
- Be vague — specific beats generic every time
- Use emojis excessively (0-3 total is fine)

Generates compelling product descriptions that balance features with benefits, optimise for search, and drive conversion.

Write a product description for:

Product: [PRODUCT NAME]
Category: [CATEGORY]
Price point: [PRICE] (position as: budget / mid-range / premium)
Target customer: [WHO BUYS THIS AND WHY]
Key differentiator: [WHAT MAKES IT DIFFERENT FROM COMPETITORS]

Product specifications:
[LIST KEY SPECS AND FEATURES]

Write the description with:

1. **Headline** (under 10 words): Benefit-driven, not just the product name

2. **Opening line**: Address the customer's need or desire — why they're shopping for this

3. **Key benefits** (3-4 bullet points): What the product does for the customer (not just what it is)

4. **Features section**: Technical details for customers who want specifics

5. **Social proof line**: [Include a review quote, award, or usage stat if available]

6. **Closing CTA**: Create gentle urgency without being pushy

SEO: Include [PRIMARY KEYWORD] naturally in the headline and first paragraph.

Tone: [MATCH YOUR BRAND — luxurious / practical / fun / technical]
Length: 150-250 words

Avoid: superlatives without proof ("best in class"), generic praise ("high quality"), and competitor bashing.

Creates email newsletter content with strong subject lines, scannable formatting, and clear calls to action optimised for open and click rates.

Write an email newsletter for:

Audience: [SUBSCRIBER SEGMENT]
Goal: [EDUCATE / DRIVE TRAFFIC / PROMOTE / NURTURE]
Topic/theme: [THIS ISSUE'S FOCUS]

Content to include:
[LIST 3-5 ITEMS: articles, updates, offers, tips]

Write:

1. **Subject lines** (provide 3 options):
   - One curiosity-driven
   - One benefit-driven
   - One urgency-driven (if appropriate)
   All under 50 characters. No ALL CAPS or excessive punctuation.

2. **Preview text**: 40-90 characters that complement (not repeat) the subject line

3. **Opening paragraph**: Personal, conversational, ties the theme together. Under 3 sentences.

4. **Content sections** (for each item):
   - Bold headline
   - 2-3 sentence summary
   - Clear CTA link text (not "click here" — describe what they'll get)

5. **Sign-off**: Personal, brief, with PS line (PS lines get read even when the rest is skimmed)

Formatting rules:
- Short paragraphs (2-3 lines max)
- One CTA per section, one primary CTA for the whole email
- Mobile-friendly — test at 320px width mentally
- Total length: 300-500 words

Tone: [YOUR BRAND VOICE]

Transforms raw project data into a compelling case study with clear problem-solution-results structure and quotable metrics.

Write a case study based on the following project details.

Client: [CLIENT NAME or ANONYMISED DESCRIPTOR]
Industry: [INDUSTRY]
Company size: [SIZE]
Project duration: [TIMELINE]

Raw details:
- Problem/challenge: [DESCRIBE]
- What we did: [DESCRIBE APPROACH AND KEY STEPS]
- Technologies/methods used: [LIST]
- Results: [LIST ALL METRICS AND OUTCOMES]
- Client quote (if available): [QUOTE]

Write the case study with:

1. **Title**: "[Result achieved] for [Client/Industry]" — lead with the outcome

2. **At a Glance** (sidebar/box):
   - Industry | Challenge | Solution | Key Result
   - 3 headline metrics

3. **The Challenge** (150-200 words): What was the client struggling with? What was the business impact of the problem?

4. **The Solution** (200-300 words): What approach did we take? Why? Include enough detail to be credible without revealing proprietary methods.

5. **The Results** (150-200 words): Specific, quantified outcomes. Use before/after comparisons. Include timeline.

6. **Client Quote**: Integrated naturally (not just dropped in)

7. **Key Takeaways**: 3 bullet points other companies can learn from

Tone: professional, results-focused, not salesy. Let the results speak for themselves.

Creates conversion-focused landing page copy with clear value proposition, benefit-driven sections, social proof, and compelling CTAs.

Write landing page copy for:

Product/Service: [NAME]
Primary CTA: [WHAT YOU WANT VISITORS TO DO]
Target visitor: [WHO LANDS ON THIS PAGE AND FROM WHERE]
Key value proposition: [ONE SENTENCE — WHY SHOULD THEY CARE]
Top 3 competitor alternatives: [WHAT ELSE THEY MIGHT CHOOSE]

Write these sections:

1. **Hero Section**:
   - Headline (under 10 words): Clear value proposition
   - Subheadline (under 25 words): Expand on how you deliver that value
   - CTA button text (2-4 words)
   - Supporting proof point (one stat, logo bar, or trust signal)

2. **Problem Section**: Describe the pain point your audience faces. Make them nod and think "yes, that's exactly my problem."

3. **Solution Section**: How your product solves it. 3 benefit blocks (icon + headline + 2-sentence description). Benefits, not features.

4. **How It Works**: 3 simple steps. Make it feel easy.

5. **Social Proof**: Format for testimonials, case study snippets, or metric callouts

6. **FAQ**: 4-5 common objections reframed as questions with confident answers

7. **Final CTA**: Restate the value proposition with urgency or reassurance (free trial, no credit card, money-back guarantee)

Rules: Every section should make the CTA more compelling. Remove anything that doesn't serve conversion.