Privacy Policy
Last updated: 1 March 2026. This policy describes how Grove AI Ltd collects, uses, and protects your personal information.
1. Information We Collect
We collect information you provide directly to us when you fill out a contact form, book a consultation, subscribe to our newsletter, or communicate with us. This may include:
- Name and job title
- Email address
- Company name and size
- Phone number (if provided)
- Message content and project details
We also automatically collect certain technical information when you visit our website, including your IP address, browser type, operating system, referring URL, pages visited, and time spent on each page.
2. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide requested services
- Schedule and conduct consultations
- Send you relevant updates about our services (with your consent)
- Improve our website and services
- Comply with legal obligations
3. Legal Basis for Processing
Under the UK GDPR, we process your personal data based on the following legal grounds:
- Consent: When you opt-in to marketing communications
- Legitimate interest: To respond to enquiries and improve our services
- Contract: To deliver services you have engaged us for
- Legal obligation: To comply with applicable laws
4. Data Sharing
We do not sell your personal data. We may share your information with:
- Service providers who assist in operating our website (hosting, analytics, email)
- Professional advisers (legal, accounting) where necessary
- Law enforcement where required by law
5. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Contact form submissions are retained for 24 months. Client engagement data is retained for 6 years for legal and tax purposes.
6. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectify inaccurate personal data
- Request erasure of your personal data
- Restrict processing of your personal data
- Data portability
- Object to processing
- Withdraw consent at any time
To exercise any of these rights, contact us at privacy@groveai.io.
7. Cookies
We use essential cookies to ensure our website functions correctly. We use privacy-friendly analytics that do not track individual users. See our Cookie Policy for details.
8. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
9. Contact
If you have questions about this privacy policy or wish to exercise your data rights, contact us:
Grove AI Ltd
Email: privacy@groveai.io
10. Changes to This Policy
We may update this privacy policy from time to time. We will notify you of material changes by posting the new policy on this page with an updated date.